For his series, “What is Home,” Herrera converted his camera into a full spectrum IR to highlight specifically how wealth disparity and racism in America can be both abrasive and subtle.  Reflecting directly on the National Housing Act of 1934, Herrera’s lens focuses on trees.  While so many of us know the damages of redlining, most do not know that in minority neighborhoods developers purposefully didn’t put in enough trees.  The affect of this is multi-faceted.  Trees combat pollution, provide shade, and shelter.  They also are beautiful to look at, and we know that enjoying beauty reduces stress levels. In summer months shade is even more critical.  Not planting trees is a way of subtly launching psychological warfare.

Herrera’s images speak to all of this.  There is pause in his skyscapes.  We read the space.  The air.  The impossibility of nature.  And maybe even see the possibility of peace and equality and tranquility; all things that feel so out of reach in 2020.  Through the abundance of focus there is so much beauty. By using infrared technology, Herrera has hunted down this critical issue in the proverbial crosshair of his lens.

Edition details for the images in What is Home are as follows:
Apx 40 x 56 inch, Edition of 5 + 2AP, Starting at £2,500
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Germany based expat, Berto Herrera, has developed a name for himself as a global artist. Classically trained in fine art, Berto launched his career as a graphic designer, but it was while working as an art director for product campaign shoots, that he found a way to capture both his love for culture and design through photography. His works are driven by consumerism, late-capitalism, corporatism, and identity.
Find out more, on the WEB.